Roo Cloth was born from a simple truth: finding children's clothing that's truly joyful, comfortable, and fun to wear is harder than it should be. As a mom of three, Bailey created Roo Cloth to celebrate childhood in all its adventurous, imaginative glory—with original artwork designed to make getting dressed a delight. We're a small business that believes every little moment matters, and we're honored to be part of your family's story.